A lot of people say that they want to go bigger or they want to take their company or business to the next level. This is a very natural thing to want and from a social point of view, it is great as it creates more jobs and allows for more reach and innovation in the marketplace.

However, you have to be cautious in the way in which people are looking to expand. Most people think that doing more will bring them more; like adding a new product or package or tacking on some new feature that they’ve seen somewhere. This mentality, however, is a lazy one and it is born of the belief that there is a silver bullet, which will fix all your problems.

If you haven’t grown organically already, it is because you are doing something to hold your customers back from interacting and buying from you on a larger scale.

Business experts say:

“It’s who you are that determines what you do and ultimately what you’ll have”.

Because, the customer will react more to who you are than what you do, and to what you do than what you have.

That is why, when companies talk about how many offices they have, or the size of their fleet or how many employees they have and awards or trophies they’ve got, it doesn’t matter.

It’s interesting when they talk about what they do until they aren’t able to distinguish themselves from those in the same industry.

When they talk from a place of values and who they are at their core, customers can either agree and align with it or disagree and step away from it. This is what most called the “attract and repel” principle. Everything you put out should be attracting or repelling your prospects in the marketplace.

This makes selling, promoting, marketing, advertising, and branding much easier because now you’re just looking for people who identify with you and who you are. This is how the best brands a build, and is how (by the way) Donald Trump is now president of the USA.

So, in conclusion, it is good to want to scale, but it is more important to figure out who you are and what you do so that the customers, clients, money, attention and businesses come to you. This is the smarter way to work. In fact, the only way to work in the long run.